Developing, sustaining, and internationalizing the local Yelwata and Sahel Uni Tour festivals

1. **Development and professionalization:** Improve the management, organization, and infrastructure of the festivals in order to increase their quality and appeal. 2. **Financial sustainability:** Set up structured and diversified funding strategies (sponsorship, partnerships) to ensure their economic stability. 3. **International influence:** Strengthen digital communication and promotion to attract audiences and partners beyond national borders. 4. **Socio-economic impact:** Increase the economic benefits for artists, artisans, and local communities, and strengthen social cohesion through culture.

The diaspora is invited to contribute through: - **Expertise in event and cultural management:** Advice on structuring, planning, and executing the festivals. - **Skills in communication and digital marketing:** Developing strategies for national and international promotion. - **Fundraising and partnerships:** Identifying sponsors, patrons, and grant opportunities. - **International networking:** Connecting with other festivals, artists, and global cultural players. - **Project development:** Supporting the creation of cultural tourism circuits or related activities.

Voluntary commitment with flexibility regarding the modes of involvement. The mission can be carried out remotely for strategic aspects or on site for implementation, in close collaboration with the festivals' local teams and Maroua's cultural associations.